French Connection
French Connection is a global fashion brand known for its modern designs and quality. As a Junior Graphic Designer, I create paid and organic content for Instagram, Facebook, and TikTok, incorporating animations and GIFs to enhance brand presence. I produce high-performing media for paid and organic social, email, and POS campaigns, collaborating on campaign identities, pitching concepts, and redesigning mobile email templates to boost engagement and align with trends.
Organic Social Media
I Create visually captivating social media content using campaign photography and seasonal creatives, developing platform-optimized assets such as videos, carousels, and stories. Continuously seeking innovative approaches to showcase products, promotions, and events I experiment with still and motion designs, introducing a dynamic and engaging retail social experience for French Connection customers.
12 Days of Giftmas
12 Days of Giftmas - Day 1
12 Days of Giftmas - Teaser
Feed Cover Creative
Daily Story Introductions
Motion
Organic Social
Paid Social Media
I design visually compelling and brand-aligned creatives for paid social media campaigns on Facebook and Instagram, ensuring they drive engagement and conversions. Collaborating closely with the marketing team, I align assets with campaign objectives and adhere to platform-specific guidelines. Additionally, I maintain consistency in visual identity while optimising designs to achieve key performance metrics, such as click-through rates and ROI.
Email Design
By redesigning and implementing brand-aligned email templates, I enhanced the visual email experience, prioritising mobile engagement and incorporating industry trends to optimise user experience across all devices.
